Tag Archives: video

17Nov/12

Videos on the Rise!

Woman at her desk, watching a video conference

The Rise of Video Communication

After having a quick conversation on Facebook with a delightful editor regarding future of videos and how much that will impact what we see online, I did some research and found additional statistics in a very well written blog by Andrew Hanelly that I highly recommend that you read.

As is common with most of us, we have a hard time imagining massive changes in the future and how those changes will affect how we interact with one another and how it will influence how we will do business.

03Oct/12

The Magical Marketing Power of Videos Online

The old ways of doing business are rapidly changing which makes old, static websites obsolete. As a business owner or hobbyist that desires an online presence along with the ability to earn extra income, a mind boggling number of tools have entered into our Internet lives.

WordPress is one of the leading tools that continue to keep pace with this ever-changing cyber-landscape. Even though the platform is relatively simple, many people resist making the change because they are fearful of accepting the responsibility of updating their own sites or having control to change their pages as they need to. Now that control has been placed back in the hands of the business owner many shutter at the thought of yet, “another learning curve” as they learn how to post their own blogs or update pages.

17Mar/12

How a Book Launch Site Works

Book Launch pages

There are four main elements to a Book Launch site.  In the next four posts, I’ll list them in order of appearance on your site.

These are your Book Launch pages:

  1. LANDING PAGE
  2. GIFT VIEWING PAGE
  3. FORM TO CLAIM YOUR GIFTS PAGE
  4. DOWNLOAD YOUR GIFTS

The Landing Page
This is your main home page where your readers will land to hear about your book and bonus gifts – and to purchase.

The 6 Key Elements to your landing page are …

15Mar/12

How to Look More Comfortable on Camera

Speak like a pro

Here is a great resource from Kevin Clay regarding “How to Look More Comfortable on Camera”. As I create book launch websites for my clients, I am often met with a gasp or a blank stare when I mention that one of the best elements you can have to sell your book with – is a video.

Readers love hearing from the author of the book they are thinking about buying. But, since many authors lean towards the ‘introverted’ side of things, creating videos and talking to a camera is just not something that is natural to them … or why would they be writing instead of talking?