Tag Archives: sales

17Mar/12

How a Book Launch Site Works

Book Launch pages

There are four main elements to a Book Launch site.  In the next four posts, I’ll list them in order of appearance on your site.

These are your Book Launch pages:

  1. LANDING PAGE
  2. GIFT VIEWING PAGE
  3. FORM TO CLAIM YOUR GIFTS PAGE
  4. DOWNLOAD YOUR GIFTS

The Landing Page
This is your main home page where your readers will land to hear about your book and bonus gifts – and to purchase.

The 6 Key Elements to your landing page are …

17Mar/12

Ideas for FREE Gifts to Seek or Give

GiftsOnce you start thinking in terms of marketing, benefits and values, all kinds of ideas start coming to your mind regarding what kinds of free gifts that you can give for marketing efforts. 

Here are just a few ideas … feel free to share your own ideas in the comment box below. We all want to hear your idea!

  1. COUPON: Offering a huge discount on …(fill in the blank)
  2. TIME:  Consultation or counseling 
  3. DIGITAL DOWNLOAD:  A short ebook, an informative report, etc.
  4. TIPS: Valuable tips that contain links that are helpful
  5. AUDIO: Private radio interview, music track, audio book,etc.
17Mar/12

Why Free Gifts for Your Book Launch?

GiftsFree gifts that are given during a book launch do more than just give people free stuff – they are powerful marketing tools.

 

Here’s how it works….

When I created the book launch site for “Show Me About Book Publishing”, we created several elements that defined the system or the strategy of a book launch site.

The element we are addressing in this post is FREE GIFTS.  Not only are they a benefit to the purchaser of a book and to the author who’s book they are purchasing, they are invaluable to the gift givers themselves! How? You ask?

15Mar/12

How to Look More Comfortable on Camera

Speak like a pro

Here is a great resource from Kevin Clay regarding “How to Look More Comfortable on Camera”. As I create book launch websites for my clients, I am often met with a gasp or a blank stare when I mention that one of the best elements you can have to sell your book with – is a video.

Readers love hearing from the author of the book they are thinking about buying. But, since many authors lean towards the ‘introverted’ side of things, creating videos and talking to a camera is just not something that is natural to them … or why would they be writing instead of talking?