Tag Archives: marketing

17Nov/12

Videos on the Rise!

Woman at her desk, watching a video conference

The Rise of Video Communication

After having a quick conversation on Facebook with a delightful editor regarding future of videos and how much that will impact what we see online, I did some research and found additional statistics in a very well written blog by Andrew Hanelly that I highly recommend that you read.

As is common with most of us, we have a hard time imagining massive changes in the future and how those changes will affect how we interact with one another and how it will influence how we will do business.

06Nov/12

Understanding Your Google Analytics

Google AnalyticsHaving statistics and understanding your statistics are two very different things. Many of my customers are concerned that their site is being tracked so that they know how many visitors have visited their pages.

The problem is, that just knowing how many people have visited your site is really information that you can work with intelligently. After searching for many different video tutorials, I’ve landed on one that is rich with information and is very easy to understand.

It’s important that you pay attention to what is being explained in this excellent tutorial so that you can better understand better what you are looking at and what you need to change and why.

17Mar/12

How a Book Launch Site Works

Book Launch pages

There are four main elements to a Book Launch site.  In the next four posts, I’ll list them in order of appearance on your site.

These are your Book Launch pages:

  1. LANDING PAGE
  2. GIFT VIEWING PAGE
  3. FORM TO CLAIM YOUR GIFTS PAGE
  4. DOWNLOAD YOUR GIFTS

The Landing Page
This is your main home page where your readers will land to hear about your book and bonus gifts – and to purchase.

The 6 Key Elements to your landing page are …

17Mar/12

Ideas for FREE Gifts to Seek or Give

GiftsOnce you start thinking in terms of marketing, benefits and values, all kinds of ideas start coming to your mind regarding what kinds of free gifts that you can give for marketing efforts. 

Here are just a few ideas … feel free to share your own ideas in the comment box below. We all want to hear your idea!

  1. COUPON: Offering a huge discount on …(fill in the blank)
  2. TIME:  Consultation or counseling 
  3. DIGITAL DOWNLOAD:  A short ebook, an informative report, etc.
  4. TIPS: Valuable tips that contain links that are helpful
  5. AUDIO: Private radio interview, music track, audio book,etc.
17Mar/12

Why Free Gifts for Your Book Launch?

GiftsFree gifts that are given during a book launch do more than just give people free stuff – they are powerful marketing tools.

 

Here’s how it works….

When I created the book launch site for “Show Me About Book Publishing”, we created several elements that defined the system or the strategy of a book launch site.

The element we are addressing in this post is FREE GIFTS.  Not only are they a benefit to the purchaser of a book and to the author who’s book they are purchasing, they are invaluable to the gift givers themselves! How? You ask?