Tag Archives: authors

01Sep/12

Look Out HOA Bad Guys – Ward Lucas Is On Your Tail!

Neighbors at War!Ward Lucas’s new book “Neighbors at War” has gripping and shocking tales of homeowner association fraud that mirrors vicious mafia tactics and out right fraudulent behavior.

Ward has spent 40 years in investigative journalism and has won more than 70 journalism and civic awards for his reporting and writing. He was the first reporter on the DB Cooper hijacking and the Ted Bundy murders. He has interviewed Presidents and nursing home residents, Secretaries of State to street people.

From organized crime to wiretapping, to professional arson, Lucas has seen it all. In his new book, Neighbors At War, he presents startling information about how the modern Homeowners Association Movement is impacting Americans.

17Mar/12

Ideas for FREE Gifts to Seek or Give

GiftsOnce you start thinking in terms of marketing, benefits and values, all kinds of ideas start coming to your mind regarding what kinds of free gifts that you can give for marketing efforts. 

Here are just a few ideas … feel free to share your own ideas in the comment box below. We all want to hear your idea!

  1. COUPON: Offering a huge discount on …(fill in the blank)
  2. TIME:  Consultation or counseling 
  3. DIGITAL DOWNLOAD:  A short ebook, an informative report, etc.
  4. TIPS: Valuable tips that contain links that are helpful
  5. AUDIO: Private radio interview, music track, audio book,etc.
17Mar/12

Why Free Gifts for Your Book Launch?

GiftsFree gifts that are given during a book launch do more than just give people free stuff – they are powerful marketing tools.

 

Here’s how it works….

When I created the book launch site for “Show Me About Book Publishing”, we created several elements that defined the system or the strategy of a book launch site.

The element we are addressing in this post is FREE GIFTS.  Not only are they a benefit to the purchaser of a book and to the author who’s book they are purchasing, they are invaluable to the gift givers themselves! How? You ask?