03Oct/13

Creating an Avatar and Why You Need One

avatarsAn Avatar is a specifically sized image that is either your photo, logo or a graphic that you want to represent you.

Make it easy and register with Gravatar.com so that your avatar will follow your email on posts and comments.

I highly recommend that you do this in order to make your “mark” in the world. Gravatar’s service will facilitate your Avatar following your email address on anything you post information to, such as comments on blogs, including your own.

08Aug/13

You Have Your Website … Now What?

Careful planningPlanning ahead has definite rewards. When do you need a website? How do you get started if your book hasn’t been published yet? What plugins will you need or want?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING and I discuss the options and features that you need to know that will engage your readers and promote your site effectively.

01Jul/13

What to Pay Attention To in Your Branding

To Do ListIt’s the subtle things that make up the background of your content that affect your reader and potential customers the most. If there’s a ton of text without much white space, readers move into a subconscious level of irritation or criticism which can backfire on you. Inserting a graph, an image or keeping your sentences short and breaking up your paragraphs, help to move the reader to a more relaxed state of mind to digest and comprehend your content. Bullet points are another way to get to the point quickly, and with a web-based platform, you can add more content and link it to the bullet so the reader has the option to read more, or just skim. color burstColors play another big role in whether or not trust or value is perceived in the correct way. If your site is about massage therapy and whole healing, the last thing you want to do is to create a red site. Red is an aggressive color and speaks of authority, not safety or calm as blue and green does. In a recent interview with Judith Briles for Author U (niversity) we discuss a few more areas for consideration.

13Jun/13

The Basics of Branding and Managing Expectations

Thinking about creating a new website?Are you considering creating a WordPress website and you need a little bit more information about what to focus on?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING we discuss the basics of what you need to know in building your WordPress site and how to identify your branding and manage expectations of visitors.

Do you know what branding really is? (it’s not your logo) How do you get visitors to linger on your website? What is the number one thing you need to know to avoid confusing your visitors?

Listen in …

13Apr/13

Categories and Tags

Are you paying attention?One of the confusing issues that clients run into, is understanding categories and tags. It’s very easy to immediately get into too much detail trying to list topics when worrying about SEO (search engine optimization).

To get beyond the fear of not having enough words to trigger better SEO, think of your categories and tags in the same way you’d think of a good, clean, filing system. For instance, the word “State” could be a category, with a child categories of “California”, “Colorado”,  and “Texas”.

17Nov/12

Videos on the Rise!

Woman at her desk, watching a video conference

The Rise of Video Communication

After having a quick conversation on Facebook with a delightful editor regarding future of videos and how much that will impact what we see online, I did some research and found additional statistics in a very well written blog by Andrew Hanelly that I highly recommend that you read.

As is common with most of us, we have a hard time imagining massive changes in the future and how those changes will affect how we interact with one another and how it will influence how we will do business.

03Oct/12

The Magical Marketing Power of Videos Online

The old ways of doing business are rapidly changing which makes old, static websites obsolete. As a business owner or hobbyist that desires an online presence along with the ability to earn extra income, a mind boggling number of tools have entered into our Internet lives.

WordPress is one of the leading tools that continue to keep pace with this ever-changing cyber-landscape. Even though the platform is relatively simple, many people resist making the change because they are fearful of accepting the responsibility of updating their own sites or having control to change their pages as they need to. Now that control has been placed back in the hands of the business owner many shutter at the thought of yet, “another learning curve” as they learn how to post their own blogs or update pages.

18Sep/12

Fearless Blog Posting

What is there to fear?No need to fear making blog posts! They are as easy as sending off a quick email to a friend. Your blog is an extension of yourself and your thoughts. You know things that others would like to know – and this is the place to share those items.

If you are a small business, posting blogs online builds trust and great customer relationships with the people you provide services to.

18Jan/12

FREE Stuff That Makes Snappy Sites and Happy Visitors

A site that contains a lot of text, statistics and boring information won’t catch the attention of your busy visitors who are seeking value in the blink of an eye.

 

Just as the snap of fingers catches attention, so do sites that invite the visitor to interact, be enterained and build relationship. Your website is a tool – and an extension of you.

Whether a novice or a person who has enjoyed an online presence for years, it’s time to upgrade your approach if you haven’t already. The tools I’m going to share are just a small handful of tools that are available for free and which are easy to get started with.