08Aug/13

You Have Your Website … Now What?

Careful planningPlanning ahead has definite rewards. When do you need a website? How do you get started if your book hasn’t been published yet? What plugins will you need or want?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING and I discuss the options and features that you need to know that will engage your readers and promote your site effectively.

01Aug/13

Put Out The Firestorm Before It Starts!

Stop the madness!Put out the firestorm before it starts! When do you need a website? How do you get started if your book hasn’t been published yet.

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING we discuss a common occurrence with new authors who wait until their book is published before they start thinking about a website. Waiting too long … starts the firestorm and panic – stop it before it starts!

01Jul/13

What to Pay Attention To in Your Branding

To Do ListIt’s the subtle things that make up the background of your content that affect your reader and potential customers the most. If there’s a ton of text without much white space, readers move into a subconscious level of irritation or criticism which can backfire on you. Inserting a graph, an image or keeping your sentences short and breaking up your paragraphs, help to move the reader to a more relaxed state of mind to digest and comprehend your content. Bullet points are another way to get to the point quickly, and with a web-based platform, you can add more content and link it to the bullet so the reader has the option to read more, or just skim. color burstColors play another big role in whether or not trust or value is perceived in the correct way. If your site is about massage therapy and whole healing, the last thing you want to do is to create a red site. Red is an aggressive color and speaks of authority, not safety or calm as blue and green does. In a recent interview with Judith Briles for Author U (niversity) we discuss a few more areas for consideration.

13Jun/13

The Basics of Branding and Managing Expectations

Thinking about creating a new website?Are you considering creating a WordPress website and you need a little bit more information about what to focus on?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING we discuss the basics of what you need to know in building your WordPress site and how to identify your branding and manage expectations of visitors.

Do you know what branding really is? (it’s not your logo) How do you get visitors to linger on your website? What is the number one thing you need to know to avoid confusing your visitors?

Listen in …

17May/12

Why Are You Here?

I just watched this video of an interview with Jeff Corliss. He talks about his journey, the risks and why he does the extreme sports that he does.

http://www.youtube.com/watch?v=UkgJndUtUsY

Many of my clients, whether for websites or illustrations, will wrestle with the issue of financing their dreams. We are limited in our thinking when we get stuck on “How” rather than “Why”.

When you know why you have written your book, started your business or engaged in a new change in your life, you must know WHY.

Because … once you jump – you are committed!