Creating an Avatar and Why You Need One

avatarsAn Avatar is a specifically sized image that is either your photo, logo or a graphic that you want to represent you.

Make it easy and register with Gravatar.com so that your avatar will follow your email on posts and comments.

I highly recommend that you do this in order to make your “mark” in the world. Gravatar’s service will facilitate your Avatar following your email address on anything you post information to, such as comments on blogs, including your own.


You Have Your Website … Now What?

Careful planningPlanning ahead has definite rewards. When do you need a website? How do you get started if your book hasn’t been published yet? What plugins will you need or want?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING and I discuss the options and features that you need to know that will engage your readers and promote your site effectively.


Put Out The Firestorm Before It Starts!

Stop the madness!Put out the firestorm before it starts! When do you need a website? How do you get started if your book hasn’t been published yet.

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING we discuss a common occurrence with new authors who wait until their book is published before they start thinking about a website. Waiting too long … starts the firestorm and panic – stop it before it starts!


Making Additional Money with Your WordPress Site

Early birdThere is a wonderful solution which I’ve just discovered, which can instantly make your site into one that will generate passive income for you.

The name of the service is Viglink and they utilize the keywords that you have in your site to present offers and product suggestions to your readers that compliment the focus of your site. When a visitor clicks on a link and makes a purchase, you will receive a commission.

The beauty of that is that you don’t have to chase after, and find, special affiliate programs and then wade through all of their individual requirements for selling through your site.


What to Pay Attention To in Your Branding

To Do ListIt’s the subtle things that make up the background of your content that affect your reader and potential customers the most. If there’s a ton of text without much white space, readers move into a subconscious level of irritation or criticism which can backfire on you. Inserting a graph, an image or keeping your sentences short and breaking up your paragraphs, help to move the reader to a more relaxed state of mind to digest and comprehend your content. Bullet points are another way to get to the point quickly, and with a web-based platform, you can add more content and link it to the bullet so the reader has the option to read more, or just skim. color burstColors play another big role in whether or not trust or value is perceived in the correct way. If your site is about massage therapy and whole healing, the last thing you want to do is to create a red site. Red is an aggressive color and speaks of authority, not safety or calm as blue and green does. In a recent interview with Judith Briles for Author U (niversity) we discuss a few more areas for consideration.


The Basics of Branding and Managing Expectations

Thinking about creating a new website?Are you considering creating a WordPress website and you need a little bit more information about what to focus on?

In this podcast with Judith Briles on the Your Guide to BOOK PUBLISHING we discuss the basics of what you need to know in building your WordPress site and how to identify your branding and manage expectations of visitors.

Do you know what branding really is? (it’s not your logo) How do you get visitors to linger on your website? What is the number one thing you need to know to avoid confusing your visitors?

Listen in …


How To Add Images

One bite at a timeBlog posts can be easily misunderstood as incredibly boring if there are no visual clues as to what the post is about. Unless your writing is stellar and the first few words you write capture the imagination of your reader, chances are, they will skim and pass your site by.

Breaking up the monotony of text with photos, clipart, videos or even something as simple as a line or white space will help the reader linger over your words.

This blog post is part of a tutorial on how to insert images into your text and I’ll even show you how to resize them from inside WordPress.


Adding Images to Your Blog Post

Every blog post you write benefits greatly if you add an image, video, clipart or graph. Engaging your reader on more than one sensory level peeks their interest, understanding and assists in eye comfort while reading text online.

In this short video, I tell you how to upload an image, show you how to resize it and how to move it from side to side.


Categories and Tags

Are you paying attention?One of the confusing issues that clients run into, is understanding categories and tags. It’s very easy to immediately get into too much detail trying to list topics when worrying about SEO (search engine optimization).

To get beyond the fear of not having enough words to trigger better SEO, think of your categories and tags in the same way you’d think of a good, clean, filing system. For instance, the word “State” could be a category, with a child categories of “California”, “Colorado”,  and “Texas”.


Your Keyboard is Snot What You Think!

Woman blowing her noseWith more and more powerful viruses hitting our lives in a day and age where people travel more, we hear in the news of constant warnings … to get flu shots, don’t sneeze in your hands (yeah right) and to stay home from work if you get sick (who will pay the bills?).

What we’ve not heard yet – or at least I haven’t heard, is whether or not you continue to re-infect yourself with your own computer keyboard or smart phone!

Successfully fighting three rolling bouts of sickness, I find yet another one threatening to deliver a blow (pun intended) to my sinuses and lungs.